In our century, companies that achieve good results almost all have their own website: business card website, corporate website, online store, or as it is now fashionable to say landing page (landing page). One-page site – a site on the page of which all the company’s material is displayed, starting with a phone number and ending with a feedback form. Now there are many platforms for creating sites such as WordPress, Joomla, Bitrix, UMI.cms, Drupal and many others. Like them, programs such as Adobe Muse CC are created. Here is what the official Wikipedia source tells us.
“Adobe Muse CC” is a graphical editor focused on creating websites, small online stores and landing pages without the need to write code, a product of Adobe Systems.
This application is available through the Adobe Creative Cloud (a suite of cross-platform subscription applications from Adobe Systems).”
The program will be of interest to everyone who starts their own business and does not want to bother much with all the knowledge in the code. That is, all actions performed in the program will be automatically translated into code, which is convenient for those who do not know the basics of html. The program has ready-made menus, simple and complex feedback forms, which makes the program even more convenient. There are also ready-made templates that you can change to fit your data and the site is ready. It’s all about the benefits of the program. Now let’s talk about the downside. The main disadvantage of a one-page site, however, like all the others, is the promotion of SEO. That is, having a full-fledged site, we can use thousands of words for promotion, but on a one-page site there can be no more than 20. Landing page is mainly aimed at contextual advertising Yandex.Direct and Google.Adwords. We will talk about contextual advertising in the following articles.
