Website promotion principles

General information:

There is a crisis in the yard, which means that business, as well as in non-crisis times, is looking for ways to generate a flow of incoming customers cheaply. Creating a company website and promoting it on the Internet is a way to get new customers cheaply. Ideally, your site should present your product and prepare the client for purchase.

Now in the market of IT-services there are a lot of proposals for promoting websites on the Internet. Everyone is talking about keywords, headline optimization, rankings, charts sent, monthly maintenance…

So what is website promotion on the Internet and how does it differ from the work of increasing calls and letters from real customers?

Speaking about website promotion, we are talking primarily about Internet search engines. These include companies such as Yandex, Google, Mail, and others. Search engine – in response to the user’s request, issues a number of links to sites, ranking them according to “relevance”, that is, according to compliance with a particular consumer request.

Higher places in the search engine results, if you simplify everything, are occupied by sites in which the search word contains the maximum number of times. But in order for the site to meet the user’s requirements in the first place, search engines develop complex algorithms for evaluating sites for compliance with the search words – “key”, trying to predict the desires and interests of the client. These algorithms are kept secret, and the task of a specialist promoting your site in the search results is to try to predict the actions of the search engine algorithm and put the right words in the right places on your site so that it ranks higher in the search results.

Search engines with the help of robots constantly explore sites on the Internet, indexing them and placing ratings. Therefore, the promotion of the site in the issue takes months and years, and this allows you to take a monthly fee from you, giving you incomprehensible numbers in the charts.

But the results of the issuance of a modern search engine are the result of the work of a complex algorithm that remembers and knows your interests. For example, you probably noticed that when you look for a washing machine or a fishing rod on the Internet, how immediately within 2-3 weeks, information about washing and fishing somehow flashes on your monitor? This is also the result of the work of complex search engine algorithms.

Search results may be different on different computers. It all depends on the search history of a particular client.

We believe that the classic “Promotion” of the site and the battle for the first place in the search results, for example, by the word “Buy a puncher” is not an effective and outdated method.

We believe that in today’s environment, sales teams need to know and use free tools that are available to anyone and do not require special technical knowledge and skills.

Principles of customer acquisition.

Correct site content

1. Be concise. The average visit time to a site is between 20 seconds and 3 minutes. Usually, it is easier for the user to close the window and go to your competitor’s site than to delve into the text and signs. – information on the site should be short, easy to read.
2. Contacts – always in sight – the desired way of contacting you should always be in front of the client’s eyes.
3. Product – face – attention on the main page of the site should be paid to YOUR PRODUCT!!!, and not to what a great company you are.

Using free marketing tools

1. Study the client – Yandex counter codes must be configured and working on the site, with the configured Web Visor – this is a Yandex product that allows you to view the actions of your visitors. You just see how they move the mouse – which means what they are looking at. What are they interested in and so on.
2. Know the client – the same Yandex counters give you information about the gender, age, equipment of the client. Google counters – give information about the client’s INTERESTS. Geographic location and status.
3. Develop – work on optimizing the blocks on the site, improving the appearance of the product, in accordance with the actions of users on the site, should be carried out constantly.
4. Study the market – Yandex projects word selection and Google trends – will help you study the history and popularity of certain queries on the topic of your product.
5. Be healthy – among other things, it is necessary to check the site for viruses and spam applications weekly, check site backups. So, for example, if your site was hacked by a virus and placed malicious code on it, you can find out about it only after a few months, and as a rule this happens by accident. And the main danger is that your address on the Internet will fall into the bases of unreliable ones. In this case, it will take months to exclude you from the list of intruders. And all this time, when your clients try to access the site, they will receive warnings from their antiviruses, which is dangerous for you.

Using Paid Marketing Tools

Both Yandex and Google have paid and very inexpensive advertising tools that allow you to show your site in the first places in the search results in certain regions for certain categories of users at certain times. It works much more efficiently than any “promotion” of your site.

For example, according to the word “Buy a puncher” in Yandex – 5,000 requests and 10,000 sites. So your site for these words can be given out by Yandex in first place in 500 requests that are made from Ufa and only during business hours. And you pay only for clicks to your site, so you get about 50-70 clicks from guaranteed interested customers.

For more information about attracting customers to your business, please call 89899500527 or 89273211707 and talk to our specialists.